Daniel Rutherford Finley

Freelance

Creative Services
Graphic and Website Design
$500/hour
Minimum 2 Hours
Technical Services
Server Administration and Support
$250/hour
Development Services
Coding
$200/hour
Monthly Server Maintenancefrom $150/month
Stacks Installationfrom $100
Server Hardeningfrom $250

Expertise

Photoshop, Illustrator, InDesign, Painter, CSS3, HTML5, Flexbuilder, JavaScript, JQuery, AJAX, Wirecast, Expression Encoder 2, Microsoft Office, Windows, Mac OSX, Linux, PHP, MySQL, Expression Engine, Litespeed Web Server, Apache Web Server, Active Directory


Recent Employment

Founder & COO/CCO

August 2012 - Present
Databasil Inc.
Saint Augustine, Florida
  • Manage the overall operations to ensure attainment of aggressive financial and operational goals within the business.
  • Accountable for decisions concerning finance, budget management, contract negotiations, compliance, product development, people management and setting strategic direction.
  • Responsible for the development and documentation of user interface and experience solutions, standards and best practices.
  • Provides UI/UX support and direction to development teams including creating wireframes, prototypes, information architecture and user interface design.
  • Assists with identifying and documenting functional requirements and specs with project stakeholders.
  • Ensures designs are within corporate brand and project requirements.
  • Collaborates with all project team members to ensure the development of a consistent and effective user experience.

Webmaster

May 2008 – January 2013
Southern Kingfish Association
Saint Augustine, Florida
  • Responsible for the complete redesign, development, content management and server maintenance of the SKA website.
  • Manage regular backups of critical data.
  • Reduce cost and increased productivity totaling $18,000 in 2011 alone.
  • Setup domain and email services
  • Setup internal network to manage and streamline document production work-flow between the Managing Partner, Membership Director, Magazine Director, Operations Director and Webmaster.
  • Manage Email Marketing campaign to promote events to over 5,000 members of the SKA throughout the United States.
  • Produce Live Webcasts sponsored by Garmin Marine Electronics in locations ranging from North Carolina through Louisiana.
  • Design, develop, and launch websites for Mercury Tournament Trail events and the Yamaha Professional Kingfish Tour Championship in Biloxi, Mississippi.
  • Photograph material for both Angler Magazine and other publications produced by the SKA such as Terry Lacoss' Kingfish.

Network Administrator

June 2005 - April 2008
Flagler County Public Schools
Palm Coast, Florida
  • Provided exclusive on-site support for Belle Terre Elementary school's 150 staff members and over 1700 students for over two years with extensive experience at Bunnell Elementary, Wadsworth Elementary and Matanzas High School.
  • Daily tasks included: software and hardware installation, network security and migration, local and remote administration of network resources, and reimaging of machines.
  • Designed, developed and released new website in 2008

"Felix qui potuit rerum cognoscere causas" is latin for "Fortunate is he who has been able to learn the causes of things." I feels that this thought accurately depicts the type of person I am. A solution isn't always crystal clear and it's important to first find out how something works and then develop a better way to do it.

The first step in creating a great product isn't a stunning photograph or a clever headline. It's a concept: a broad notion of how to engage the user's mind to deliver a message or a service, that is why I understand that 2+2 simply doesn't always equal 4. "2+2=4" is true for certain definitions of "2", "+" "=" and "4" and false for other definitions, for example, adding 2 raindrops to 2 raindrops does not give 4 raindrops, mixing 2 liters of water with 2 liters of alcohol does not yield 4 liters of liquid and if you break a crumb in half, you don't get two half crumbs, you get two crumbs.

Words or signs rarely have meanings independent of other words and signs. Whether a statement is true or not depends upon what it means, and what it means depends upon its context—especially the context of its interconnectedness with other words or signs--and the background against which the meaning of the words and signs are learned.

It's all about the concept.